We're hiring a Senior B2B Marketing Manager for a private sector contract. You’ll work cross-functionally with multiple departments, coordinating and executing engaging B2B marketing campaigns.
Main responsibilities:
Responsible for creating and executing B2B marketing plans targeting small, medium and large businesses.
Partner with colleagues to develop and optimise B2B marketing strategies and plans.
Work with a variety of internal stakeholders and agencies to determine the best ways to reach target audiences and achieve campaign goals.
Work with creatives internally and externally to develop on-brand digital marketing materials such as emails, banners, landing pages, social media posts, community announcements, educational videos and editorial content.
Manage the delivery of live, in-person events at various locations in the UK. Ensure events are delivered on time, successfully and on budget.
Brief and project manage campaigns/projects.
Ensure all marketing activities are effectively targeted, delivered and evaluated. Regularly report on campaign performance and provide actionable insights and recommendations.
Day-to-day management of marketing and event agencies.
Key requirements:
8 years+ experience in digital marketing or similar field, with at least 2 years’ experience in B2B marketing/marcomms.
Experience of developing and executing digital B2B marketing plans.
Understanding of data-driven direct marketing including emails/banners best practices, customer segmentation, and content marketing.
Results-driven, with a proven track record in achieving marketing and business goals.
Good understanding of the capabilities of CRM and email marketing tools.
Excellent communication skills. Quickly able to gain trust and confidence of people at all levels.
Ability to write and review detailed creative briefs.
Ability to work simultaneously on multiple projects at different stages.
Demonstrates flexibility and a positive, can-do attitude if changing business needs require a change to seller marketing plans. Team worker who takes a collaborative, win-win approach to challenges.
Good project management skills.
Works conscientiously with a keen eye for detail.
Passionate about creating great experiences for customers.
Self-starter with plenty of initiative and drive.