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Senior B2B Marketing Manager

Job Description

We're hiring a Senior B2B Marketing Manager for a private sector contract. You’ll work cross-functionally with multiple departments, coordinating and executing engaging B2B marketing campaigns.

Main responsibilities:

  • Responsible for creating and executing B2B marketing plans targeting small, medium and large businesses.

  • Partner with colleagues to develop and optimise B2B marketing strategies and plans.

  • Work with a variety of internal stakeholders and agencies to determine the best ways to reach target audiences and achieve campaign goals.

  • Work with creatives internally and externally to develop on-brand digital marketing materials such as emails, banners, landing pages, social media posts, community announcements, educational videos and editorial content.

  • Manage the delivery of live, in-person events at various locations in the UK. Ensure events are delivered on time, successfully and on budget.

  • Brief and project manage campaigns/projects.

  • Ensure all marketing activities are effectively targeted, delivered and evaluated. Regularly report on campaign performance and provide actionable insights and recommendations.

  • Day-to-day management of marketing and event agencies.

Key requirements:

  • 8 years+ experience in digital marketing or similar field, with at least 2 years’ experience in B2B marketing/marcomms.

  • Experience of developing and executing digital B2B marketing plans.

  • Understanding of data-driven direct marketing including emails/banners best practices, customer segmentation, and content marketing.

  • Results-driven, with a proven track record in achieving marketing and business goals.

  • Good understanding of the capabilities of CRM and email marketing tools.

  • Excellent communication skills. Quickly able to gain trust and confidence of people at all levels.

  • Ability to write and review detailed creative briefs.

  • Ability to work simultaneously on multiple projects at different stages.

  • Demonstrates flexibility and a positive, can-do attitude if changing business needs require a change to seller marketing plans. Team worker who takes a collaborative, win-win approach to challenges.

  • Good project management skills.

  • Works conscientiously with a keen eye for detail.

  • Passionate about creating great experiences for customers.

  • Self-starter with plenty of initiative and drive.