Embedding UCD in Policy Design


Bex Lee • March 17, 2026

Strengthening Outcomes Through Earlier Insight

Over the past decade, government has made significant progress modernising services, adopting agile delivery, and growing multidisciplinary capability across DDaT professions. Yet across departments, one consistent pattern continues to shape how services perform in practice:


User‑Centred Design (UCD) is still most commonly introduced after policy direction is fixed.


By the time delivery teams begin discovery, key decisions (eligibility, evidence requirements, operational constraints, funding structures) are often already locked in. This limits the potential for UCD to influence the foundations of a service and can lead to challenges that are difficult to resolve later.


What we see consistently across major programmes is that early engagement between policy, operations, and design leads to stronger outcomes, lower delivery risk, and clearer alignment between intent and user experience. Increasingly, departments are experimenting with models that bring UCD into policy development much earlier, sometimes right at the point where assumptions are still forming.



Why Earlier UCD Matters


When UCD insight arrives only during delivery, teams may have to work around constraints that could have been avoided. This can lead to:


  • Policies that meet strategic aims but place avoidable burdens on users
  • Delivery teams retrofitting usability improvements rather than informing upstream decisions
  • Policy assumptions being tested too late to pivot
  • Missed opportunities to reduce complexity, friction, or operational cost


Introducing UCD earlier enables departments to surface real‑world constraints sooner, test assumptions before they scale, and prototype policy options in a low‑risk, evidence‑led way.




Examples: Integrating UCD Into Policy Development


1. Ministry of Housing, Communities & Local Government (MHCLG): Rapid Policy Insight & UCD Operations enabling early evidence


MHCLG’s Rapid Policy Insight (RPI) function works alongside policy teams to bring research and design into the earliest stages of policy formation. Instead of waiting for delivery to surface issues, RPI teams:


  • Facilitate intensive, time‑boxed policy sprints to test assumptions, explore user journeys, and develop early prototypes
  • Conduct discovery‑level research with local authorities, service users, planners, and practitioners to understand lived experience
  • Develop evidence‑based options for policy decision‑makers before proposals are finalised


Complementing this, MHCLG’s UCD Operations (UCD Ops) capability standardises methods, research governance, and knowledge management. This helps policy and delivery teams share insights, avoid duplication, and accelerate early-stage design work.


Impact:
Earlier testing of policy assumptions has supported clearer decision‑making and reduced downstream risk.



2. Department for Education (DfE) – User‑Centred Policy Lab: Using design evidence to inform policy options and guidance


DfE’s User‑Centred Policy Lab integrates researchers and designers directly into policy teams. In areas such as guidance for assistive technology in special educational needs (SEND) settings, this has involved:


  • Observing real classroom environments to understand how policy plays out in practice
  • Testing early guidance drafts with teachers, support staff, and parents
  • Using prototypes—such as simplified guidance models or flow diagrams—to help policymaking teams evaluate alternatives


Impact:
Insight gathered early helped shape more realistic guidance, reducing implementation challenges for schools and improving clarity for practitioners.



3. Home Office – UCD Embedded in Operationally Complex Domains: Design insight informing challenging policy areas


The Home Office integrates UCD professionals into teams working across immigration, asylum, and border systems—areas where policy, process, and user needs intersect heavily. Researchers and designers support teams by:


  • Mapping end‑to‑end journeys to show how policy requirements translate into real user interactions
  • Surfacing barriers faced by users when complying with documentation or procedural rules
  • Testing alternative approaches with frontline staff and affected groups


Impact:
Insights have helped refine policy approaches and operational guidance, enabling systems that are more intuitive and workable for both users and staff.



4. HM Courts & Tribunals Service (HMCTS) – Asylum & Appeals Reform: Aligning policy, process, and user experience through design


HMCTS used design‑led methods while reforming the asylum and appeals process. Teams:


  • Mapped the full journey from Home Office decision to tribunal outcome
  • Identified policy‑driven variations that created inconsistency and confusion
  • Co‑designed prototypes with judges, caseworkers, legal representatives, and users
  • Tested redesigned notifications, guidance, and preparation routes with real users

Impact:
Early insight supported policy teams in refining rules, removing ambiguity, and improving the overall appeal experience.



5. Government Digital Service (GDS): Promoting design‑led policy thinking across departments


GDS continues to influence how departments integrate UCD into policy and strategy by:


  • Providing blueprints for modern digital government, promoting evidence‑driven decision‑making
  • Offering training that builds confidence in prototyping, early testing, and iterative policy development
  • Supporting alignment between policy objectives and service‑level design principles

Impact:
Departments have clearer frameworks for connecting policy intent to user outcomes




The Broader Value of Earlier UCD Involvement


Bringing UCD into policy formation supports:

  • Better policy outcomes informed by real user behaviours and constraints
  • Reduced delivery risk by uncovering viability challenges earlier
  • More accessible services through inclusive research and diverse representation
  • Greater public confidence when systems feel clear, fair, and intuitive


Departments that engage design early consistently report more informed discussions, more resilient decisions, and smoother transitions into delivery.



A Cultural Shift Already Underway


Across government, there is growing momentum to move:


  • From fixed assumptions → to evidence‑led iteration
  • From separate policy/delivery phases → to multidisciplinary collaboration
  • From linear development → to experimentation and prototyping


This isn’t about changing ownership of policy, it’s about strengthening confidence in decisions by grounding them in user insight earlier.



The Role of Suppliers and the Wider Ecosystem


Specialist suppliers bring additional capacity, rapid prototyping capability, and experience from across departments. When engaged early, they can help:


  • Test policy concepts before formal consultation
  • Bring innovative research approaches
  • Support departments without long‑term lock‑in


Working collaboratively with government teams ensures that policy development is both robust and responsive.


Embedding UCD earlier in the policy lifecycle strengthens decision‑making, improves alignment between intent and implementation, and reduces avoidable delivery challenges. Early UCD isn’t about shifting responsibility, it’s about supporting government to make well‑informed decisions that deliver for users, staff, and society.



How Can Hanover Help


Hanover supports organisations by bringing clarity, structure and specialist UCD capability to the early stages of policy and service development, helping teams make well‑informed, user‑aligned decisions from the outset. To explore how we can help strengthen your programmes, visit our services page.



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Responsibilities Public sector and medium and large-sized private sector clients must decide the IR35 status of an engagement and share the status determination statement (SDS) with all parties in the supply chain. All clients must take ‘reasonable care’ when determining IR35 status. HMRC defines reasonable care as acting “in a way that would be expected of a prudent and reasonable person in the client’s position.” Clients must provide a “client-led status disagreement process,” as either the recruiter or the contractor may dispute the IR35 determination. Conclusion Understanding IR35 and its implications is essential for both contractors and companies. By staying informed about the key facts, updates, and strategies, you can navigate the complexities of IR35 and ensure compliance with the regulations. About Hanover Hanover is a hybrid IT services and staffing company helping the UK Public Sector digitise and improve public services. 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By Shazamme System User March 24, 2025
The Procurement Act 2023, from February 2025, introduced significant reforms aimed at enhancing public procurement processes in the UK. These changes present unique opportunities for Public Sector Prime Suppliers to collaborate with Small and Medium-sized Enterprises (SMEs), fostering a more dynamic and efficient supply chain. ​ Simplified Bidding Processes The Act introduces a 'competitive flexible' procedure, simplifying bidding and negotiation processes. This flexibility enables prime suppliers to engage SMEs more effectively, leveraging their specialized skills and innovative solutions to meet diverse public sector needs. ​ Open Commercial Frameworks By making commercial frameworks more accessible, the Act ensures that suppliers, including SMEs, are not excluded for extended periods. This openness allows prime suppliers to diversify their subcontractor base, enhancing competitiveness and resilience in project delivery. ​ Strengthened Payment Provisions The Act mandates 30-day payment terms throughout the supply chain, improving cash flow for SMEs. For prime suppliers, this ensures a stable and reliable network of subcontractors, reducing project delays and fostering stronger partnerships. ​ Enhanced Transparency with 'Find a Tender' The upgraded 'Find a Tender' or Central Digital Platform makes procurement opportunities more visible, making it easy to search at no cost and set up alerts for tenders of interest. This transparency facilitates prime suppliers in identifying and collaborating with capable SMEs, streamlining the procurement process and enhancing project outcomes. ​ Greater Oversight and Compliance The establishment of the Procurement Review Unit (PRU) provides oversight across all sectors, ensuring adherence to procurement standards. This oversight encourages fair competition and accountability, benefiting both prime suppliers and SMEs by promoting a level playing field. ​ Conclusion Embracing the reforms of the Procurement Act 2023 allows Public Sector Prime Suppliers to build robust ecosystems with SME suppliers. This collaboration not only enhances service delivery but also contributes to economic growth and innovation within the public sector.
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However, with the implementation of new rules in April 2017, public sector organizations became responsible for determining the IR35 status of their contractors. This shift aimed to increase compliance and reduce tax avoidance. In April 2021, the private sector reform adjusted the responsibilities so that medium and large end clients took on the legal responsibility of determining their contractors' IR35 status. When Does IR35 Apply? IR35 applies when a contractor operates through a UK-limited company, regardless of the work location. It affects contractors engaging via their limited company with public sector clients, such as local authorities, universities, and national service organizations. And currently for medium or large private sector clients, the client must meet two of the following criteria: Have an annual turnover of at least £10.2 million Have assets of at least £5.1 million Employ at least 50 staff Where the IR35 Rules Differ The IR35 reforms that came into place in April 2021 do not apply if a private sector client is considered a small company, as they fall under the small company exemption. As of April 6, 2025, the thresholds for determining a company's size for IR35 purposes have increased. This means that more medium-sized companies will fall under the small company exemption. To fall under the small company exemption a client must meet two of the following criteria: Have an annual turnover of not more than £15m (increased from £10.2m) Have assets of not more than £7.5m (increased from £5.1m) Employ no more than 50 employees If a contractor is working for a client based entirely overseas, and the client has no presence in the UK, the IR35 reforms do not apply. In both instances, the contractor is responsible for determining their own IR35 status and paying the appropriate taxes. When IR35 was introduced into the public sector, HMRC's guidance stated that, where end clients were engaging in fully contracted-out services via a third party, the end client would not need to determine the IR35 status of workers supplied by the outsourced services provider. The service provider would need to determine the status of its own contractors. Inside vs. Outside IR35 Understanding the difference between working inside and outside IR35 is essential for contractors. Outside IR35, contractors can work as self-employed and will be paid gross. Inside IR35, contractors engage via limited companies, are employed for tax purposes only, and have PAYE and National Insurance Contributions taken from their gross pay, resulting in a net salary. Some clients opt to engage contractors through an Umbrella Company to mitigate risks, as the off-payroll working rules do not apply in such cases. The Umbrella Company employs the Contractor directly, so the off-payroll working rules do not apply as the contractor is on payroll. Determination Factors Several factors can determine a contractor's IR35 status: Supervision, Direction, and Control : Can the contractor decide when, where, and how the work is completed? Substitution : Does the contractor have the option to send someone else to deliver the work if they are unavailable? The client would need to consider if they would allow the contractor to send a substitute since real-world scenarios will be considered over and above what is stated in the contract. Mutuality of Obligation : If there is no work available, is the client obliged to find some, and is the Contractor obliged to complete the work? Financial Risk : What financial risks is the contractor undertaking to deliver the project or promote their business activities? For example: Is the contractor expected to fix any mistakes they have made at their own time and expense? Does the Contractor pay for business insurances to protect them and their business activity? Part and Parcel : Will the contractor be embedded in company life? Will they have access to staff facilities, staff social events, or receive staff benefits? Responsibilities Public sector and medium and large-sized private sector clients must decide the IR35 status of an engagement and share the status determination statement (SDS) with all parties in the supply chain. All clients must take ‘reasonable care’ when determining IR35 status. HMRC defines reasonable care as acting “in a way that would be expected of a prudent and reasonable person in the client’s position.” Clients must provide a “client-led status disagreement process,” as either the recruiter or the contractor may dispute the IR35 determination. Conclusion Understanding IR35 and its implications is essential for both contractors and companies. By staying informed about the key facts, updates, and strategies, you can navigate the complexities of IR35 and ensure compliance with the regulations. About Hanover Hanover is a hybrid IT services and staffing company helping the UK Public Sector digitise and improve public services. We operate alongside some of the worlds top Systems Integrators as an SME Ecosystem partner. Find out more about our services