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Content Writer

Job Description

Join a Blockchain platform that enables users to monetize their work through the use of non-fungible tokens (NFTs). We are looking for a Content Writer to join their marketing team and help deliver a content strategy. You will be creative, organized, and experienced in producing content for various channels, with a particular focus on SEO and social media.

Responsibilities:

  • Support the digital marketing manager in planning and executing the content strategy across all channels, including organic, paid, and social.

  • Work closely with the campaign, product, and marketing teams to ensure all content is aligned with the overall marketing strategy, brand voice and business objectives.

  • Produce high-quality content, including blogs, social media posts, email marketing campaigns, and landing pages.

  • Work on producing content for all channels to support a go to market strategy for the launch of new products.

  • Conduct research to identify trending topics, keywords, and phrases that can be used to optimize content for search engines.

  • Use research tools to analyse data and performance metrics to identify areas for improvement and optimize content accordingly.

  • Work with the project management system to schedule and manage workflow for content production.

  • Write press releases and conduct outreach to journalists and editors, where required.


Requirements:

  • Proven experience as a content executive, content marketer, or similar role.

  • Experience in producing content for a range of channels, including organic, paid, and social.

  • A good understanding of SEO and experience in optimizing content for search engines.

  • Experience working with research tools such as SEMRush, Moz, Ahrefs, or similar.

  • Familiarity with project management systems, such as Trello or Asana.

  • Excellent writing and editing skills, with the ability to create engaging and persuasive content for a variety of audiences.

  • Strong attention to detail and the ability to work on multiple projects simultaneously.

  • Ability to work effectively within a team and collaborate with other departments.

  • Strong organizational and time management skills, with the ability to prioritize and manage workload effectively.

  • Knowledge of NFTs is a plus, but not essential.