Responsibilities:
- Support the digital marketing manager in planning and executing the content strategy across all channels, including organic, paid, and social.
- Work closely with the campaign, product, and marketing teams to ensure all content is aligned with the overall marketing strategy, brand voice and business objectives.
- Produce high-quality content, including blogs, social media posts, email marketing campaigns, and landing pages.
- Work on producing content for all channels to support a go to market strategy for the launch of new products.
- Conduct research to identify trending topics, keywords, and phrases that can be used to optimize content for search engines.
- Use research tools to analyse data and performance metrics to identify areas for improvement and optimize content accordingly.
- Work with the project management system to schedule and manage workflow for content production.
- Write press releases and conduct outreach to journalists and editors, where required.
Requirements:
- Proven experience as a content executive, content marketer, or similar role.
- Experience in producing content for a range of channels, including organic, paid, and social.
- A good understanding of SEO and experience in optimizing content for search engines.
- Experience working with research tools such as SEMRush, Moz, Ahrefs, or similar.
- Familiarity with project management systems, such as Trello or Asana.
- Excellent writing and editing skills, with the ability to create engaging and persuasive content for a variety of audiences.
- Strong attention to detail and the ability to work on multiple projects simultaneously.
- Ability to work effectively within a team and collaborate with other departments.
- Strong organizational and time management skills, with the ability to prioritize and manage workload effectively.
- Knowledge of NFTs is a plus, but not essential.